Soler Cover

Role

Designer

Duration

4 Hours

Disciplines

Brand Identity, AI, Graphic Design

Team

Isabel Zheng, Geena Yin, Kyle Wonzen

First Place - $1000 Cash Prize

Berkeley Innovation, a design consultancy focused on human centric design, partnered with Playbook to host a hackathon merging the realms of AI and design to create a brand concept.

Our team took a creative route - a stylish shoe brand packed with powerful probiotics to combat odor-causing bacteria and keep your feet smelling fresh all day long.

Soler Logo

COLOR PALETTE

Soler Color Palette

TYPOGRAPHY

Soler Typography

AI GENERATED PROBIOTIC VISUAL ELEMENTS

Soler Design Elements

BRAND REASONING

Soler Brand Reasoning

soler

Introducing the freshest shoe brand in town, Soler! Say goodbye to stinky feet and hello to happy, healthy soles. These kicks aren't just stylish, they're also packed with powerful probiotics that work tirelessly to combat odor-causing bacteria and keep your feet smelling fresh all day long.

You can finally ditch the embarrassing habit of hiding your feet under the table or avoiding shoe-free situations. No more cringing when you slip off your shoes after a long day or worrying about the funky smell that follows you around like a cloud. Stride confidently and sustainably with Soler shoes!


SLOGAN

Soler Slogan

DESIGNS

Soler Poster Design 1Soler Poster Design 2
Soler Poster Design 3Soler Poster Design 4Soler Poster Design 5

MOCKUPS

Soler Mockup Design 1Soler Mockup Design 2
Soler Mockup Design 3Soler Mockup Design 4
Soler Mockup Design 5Soler Mockup Design 6

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