Designer
4 Hours
Brand Identity, AI, Graphic Design
Isabel Zheng, Geena Yin, Kyle Wonzen
First Place - $1000 Cash Prize
Berkeley Innovation, a design consultancy focused on human centric design, partnered with Playbook to host a hackathon merging the realms of AI and design to create a brand concept.
Our team took a creative route - a stylish shoe brand packed with powerful probiotics to combat odor-causing bacteria and keep your feet smelling fresh all day long.
COLOR PALETTE
TYPOGRAPHY
AI GENERATED PROBIOTIC VISUAL ELEMENTS
BRAND REASONING
Introducing the freshest shoe brand in town, Soler! Say goodbye to stinky feet and hello to happy, healthy soles. These kicks aren't just stylish, they're also packed with powerful probiotics that work tirelessly to combat odor-causing bacteria and keep your feet smelling fresh all day long.
You can finally ditch the embarrassing habit of hiding your feet under the table or avoiding shoe-free situations. No more cringing when you slip off your shoes after a long day or worrying about the funky smell that follows you around like a cloud. Stride confidently and sustainably with Soler shoes!
SLOGAN
DESIGNS
MOCKUPS
LET'S CHAT!