I'm Uyen!
she/her
Hello! My name is Uyen (as in “win”-ning 💪🏻🏆). I am a recent graduate from UC Berkeley with a major in Cognitive Science & minor in Data Science along with a certificate in Design Innovation.
Coming from an underrepresented background and being a first-generation student, I’ve navigated the complexities of growing up where, for much of my life, I felt like I was standing at the edge of a cliff. Discovering my passion for design has not only given me clarity but also the confidence to leap across to the other side.
Design is invisible to the users, but behind the scenes, it taps into the complexity of the human mind. Being able to dig into a wide spectrum of individuals has allowed me to learn more about the diverse perspectives around me. By applying my interdisciplinary background and unique experience, I hope to bring thoughtfulness to my design process.
In my free time, I love “studying” and exploring different cafes. I am a borderline coffee addict but slowly transitioning to a matcha latte fanatic. I love playing with my doggo Luna and would advocate for her as the world’s cutest and fluffiest doggo! 🐶
Designed two distinct editing features and workflows for the off-boarding process, aimed at improving accuracy, credibility, and efficiency for both internal and external users when submitting termination claims.
Design a mobile directory from 0 to 1 for the Justworks mobile app integrating into their new platform, enhancing internal communication for employees.
Led research to identify SMB pain points and designed high-fidelity features to improve new and returning user experiences on the Ad Creation process.
Mentored a team of four consultants to design sustainable packaging for Unilever's Dove Men products - initiating discussions on sustainable change across Dove’s packaging ecosystem.
Shipped 3 high-fidelity features to boost accountability and community engagement, validated trust-building methods through user research to identify patterns in users' values and priorities related to lending and borrowing.
Enhanced Peet’s website by improving weak user flows and screen layouts, while collaborating with creative, marketing, product, and content teams to design and ship 50+ assets for the holidays.
LET'S CHAT!